Top 5 Film & Television Apps in Kenya: Q1 2024 Performance

In the first quarter of 2024, the top five film and television apps in Kenya showcased varying trends in downloads, revenue, and active users on a unified platform. Here’s a closer look at their performance, based on data from Sensor Tower.

MovieBox-Asian Drama,HD Movies from COIHUB TECHNOLOGY saw a notable fluctuation in its weekly downloads. The app started strong with around 42K downloads in the first week of January, peaking at nearly 46K the following week. However, it experienced a significant drop to approximately 12.6K downloads by mid-February. Active users showed a general upward trend, reaching a high of about 114K in mid-February before declining slightly to around 97K by the end of March.

Netflix experienced a steady weekly revenue, averaging between $391 and $625 throughout the quarter. Weekly downloads fluctuated, starting at about 17.8K in early January and peaking at 25.8K by the end of March. Active users saw a gradual decline from approximately 392K in early January to about 331K by the end of the quarter.

StarTimes ON-Live TV, Football from StarTimes Inc. had a mixed performance. Weekly downloads showed significant variations, starting at around 8.8K and peaking at approximately 27.9K in late February. Active users followed a similar pattern, increasing from about 21.7K to a peak of 40.1K by the end of February. Revenue remained relatively low, peaking at around $25 in mid-January and mid-March.

MovieBox-Asian Drama,HD Movies from MATTHEW Apps EJ, launched in late March, quickly gained traction with downloads skyrocketing from around 10.9K to 141.7K within a week. Active users also saw a rapid increase, rising from approximately 10.2K to 89.4K in the same period.

ZEE5: Movies, TV Shows, Series from Z5X Global FZ LLC showed consistent revenue, ranging between $127 and $248 weekly. Downloads fluctuated throughout the quarter, starting at around 13K and dropping to approximately 7.1K by the end of March. Active users remained relatively stable, peaking at about 37.5K in mid-March before slightly decreasing to around 33K by the end of the quarter.

These insights provide a snapshot of the dynamic performance of film and television apps in Kenya. For more detailed analytics, visit Sensor Tower.